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Research notes from Japan
Practical notes on hearing Japanese consumers — methods, market observations, and the story behind JDR. Prefer the fundamentals? Methods & guides →
Sensory Cues in Our Daily Life
Each product also has multiple sensory cues. Using multiple products in a skincare routine provides good facial care and makes the skin comfortable.
Secret Ingredients
Japanese cuisine, also known as “Washoku 和食” in Japanese, uses locally available ingredients such as fish, vegetables, and rice. What sets Japanese cuisine apart is its use of fresh and fermented ingredients.
Sounds in Our Daily Lives
Communication is more than speech. This article explores sound’s effects on daily attention and emotions.
Scent Marketing: Smell Influences
The delightful scents of sizzling yakitori on bustling evening streets and the sweet aroma of taiyaki play a significant role in influencing appetite and food choices in Japan. This article examines how aromas shape taste…
Discuss your research needs with us.
Whether you have a research question, a project brief, or just a hunch that your data could go deeper, please feel free to reach out. Happy to talk in English or Japanese.