Blog – Japan Direct Research

New Year Greetings for 2025

Happy New Year 2025! As we welcome the new year, we want to express our gratitude to our clients and partners for their unwavering support. The coming year brings new opportunities and challenges, and we look forward to collaborating on this journey. We are committed to delivering excellence and innovation in all that we do. Wishing you prosperity, good health, and resilience in pursuing your goals. Let’s make 2025 a year of growth and success! Best regards, Japan Direct Research Team

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Looks appetizing

Foods in Japan stimulate our multiple senses. Delicious foods have not only good tastes but also good appearance, smells, and texture.

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Tailoring Global Research Method to Fit Japanese Culture

Nowadays, global projects need agile movements. And the time pressure often has international projects employing standardized research tools, even for qualitative research operations.

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Testing Products with Consumers to Evaluate Sensory Experience

“We heard about Sensory evaluations. But what can sensory evaluations do for our product development? “We answered this question by offering sensory workshops for our clients and sensory tests with consumers to meet their needs.

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Creating a Cutting-Edge Consumer Community

Recruiting the right people is essential to get high quality from qualitative user research.

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Remote-Sensory Testing in Consumers’ Homes

“We want to set up a sensory panel. But we do not have any budgets for building sensory test facilities. We are also worried about covid-19 effects when doing sensory tests….” Indeed, the requirement of the sensory facility is one of the reasons our clients give up the development of sensory panels.

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Gathering Hidden Insights from User Communities

An online consumer community is an efficient way to have consumers discuss relevant topics beyond structured interviews. Most online community platforms have machine translation functions, making running consumer studies in multiple countries easy.

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Desk Research for Exploring Business Opportunities

Secondary research (or desk research) is an effective way to understand existing knowledge at a low cost. Thanks to the internet, we can find information easily online.

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In Search of Human Connections in Social Distancing

When I wake up in the morning, one message keeps coming into my email box. “Zoom Nomi (Drinking party on Zoom) will be tomorrow.

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Customer Experience Pitfalls

Customer Experience (CX) and User Experience (UX) attract the interests of businesspeople in Japan. Google “Customer Experience” in Katakana, and you get 50 million search results. User Experience – over 4 million. We also notice that many companies are conducting customer research for their products and services. We recognize that companies are trying to enrich their customers’ experiences.

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