Japanese culture draws many international travelers. Travel guides emphasize Japanese cuisine, while Japan’s four seasons provide unique experiences. Although traditional customs are often highlighted, two emerging factors are influencing modern Japanese habits.
Japanese Habits – Static or Changing? Read More »
Japanese panelists offer insightful and creative descriptions of various products.
Unveiling Creative Insights: Japanese Sensory Panel Read More »
Food is everywhere in the Japanese media. Food plays a significant role across television, magazines, and social media.
Food: Sensory Entertainer Read More »
The year 2025 began with Happy New Year greetings sent via email and social media. While our communication means a shift towards digital, handwriting remains highly valued in Japan.
Art of Handwriting Read More »
As we welcome the new year, we want to express our gratitude to our clients and partners for their unwavering support.
New Year Greetings for 2025 Read More »
Foods in Japan stimulate our multiple senses. Delicious foods have not only good tastes but also good appearance, smells, and texture.
CASE STUDY: Global projects need agile movements. And the time pressure often has international projects employing standardized research tools. We assist global research projects to gather insights from implicit consumer communication without hindering their progress.
Tailoring Global Research Approach Read More »
CASE STUDY: Are you interested in sensory testing with Japanese consumers? We offer sensory workshops for our clients and sensory tests with consumers to meet their needs.
Evaluate Sensory Experience with Consumers Read More »
CASE STUDY: Recruiting the right people is essential to get high quality from qualitative user research.
Creating a Cutting-Edge Consumer Community Read More »
CASE STUDY: Requirement of the sensory facility is one of the reasons our clients give up the development of sensory panels. We offered the solution.
Remote-Sensory Testing in Consumers’ Homes Read More »
