Remote-Sensory Testing in Consumers’ Homes

Body care sensory test

“We want to set up a sensory panel. But we do not have any budgets for building sensory test facilities. We are also worried about covid-19 effects when doing sensory tests….” Indeed, the requirement of the sensory facility is one of the reasons our clients give up the development of sensory panels.

Gathering Hidden Insights from User Communities

Video gamer

An online consumer community is an efficient way to have consumers discuss relevant topics beyond structured interviews. Most online community platforms have machine translation functions, making running consumer studies in multiple countries easy.

Customer Experience Pitfalls

contact company

Customer Experience (CX) and User Experience (UX) attract the interests of businesspeople in Japan. Google “Customer Experience” in Katakana, and you get 50 million search results. User Experience – over 4 million. We also notice that many companies are conducting customer research for their products and services. We recognize that companies are trying to enrich their customers’ experiences.

Influence of Majority

Standing in Line

Queuing is a part of Japanese habits. In rush hours, people stand in line to wait for trains to get on. At amusement parks such as Disneyland, people wait for one or two hours to get into popular attractions. Likewise, people are queuing up in front of restaurants or food shops to get in. Queues mean sales growth. My recent experience tells how the first customer attracts more people quickly in Japan.

Why Senior Women Love Shopping

Elderly women shopping

Women love to shop. And the women’s love for shopping does not fade by age. One Thursday at 9:30 a.m., I passed by a supermarket and saw five to six women making a line in front of the supermarket. They were all around aged the late 60s to 80s wearing walking shoes. Some people held their shopping carts, and others held mobility aids. “Why do they come early even to wait for opening the supermarket? ” I wondered.

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