User Insights Research in Japan
Our research methodology helps you unlock valuable insights from both explicit and implicit user feedback, allowing you to optimize your customer experience.
Briefing and Debriefing: Strategy for Effective Communication in a Cross-Cultural Context
- Research briefing sessions
- Actively participate in the briefing sessions to ensure the research objectives, timing, and expected outcomes.
- Suggest and tailor the research methods to meet the objectives as needed
- Debriefing sessions
- Just after the fieldwork, quickly debrief notable observations and findings.
Uncovering Hidden Insights: The Power of Observational, Interview, and Contextual Analysis
- Ethnographic Research
- In-home visit of the user’s site to understand the user’s environment
- Interviewing users
- Personal or group interviews, either on-site or online
- User community board
- Moderating online discussions among users
Presenting Insights That Matter: Transforming Findings into Actionable Business Intelligence
- Gain research findings in the user’s context and interpret them in the context of your culture
- Ensure the quality of findings is free from biases and errors
- Be flexible with communicating the findings with you. We are open to interactive sharing sessions.
Please note that we do not recruit participants for user research. However, we are happy to get you through local recruitment agencies and coordinate the recruitment process as you would like.