Market Exploration in Japan
Look before you leap
Before interviewing users or testing prototypes, it is essential to understand the market landscape. We assist global teams in navigating the Japanese market, including its categories, trends, and unwritten rules, directly from Tokyo.
Whether you are entering Japan for the first time, exploring a category before making development commitments, or monitoring Japanese trends from an overseas headquarters, we provide the insights you need.
WHAT WE OFFER
Explore local factual information
Japan’s market insights are often available only in Japanese and are hard to access internationally. We bridge this gap by translating and synthesizing the information into English, highlighting both the figures and their implications.
CATEGORY LANDSCAPING
Fieldwork and trend immersion
Retail visits and neighborhood immersion provide insights into real behavior in natural settings, enabling a true understanding of the market. Accompanied immersion programs are available for visiting teams.
TREND SCOUTING
Cultural advisory
Guidance to adapt your own research approach — guides, stimuli, protocols — to Japanese culture, for
teams running their own studies in Japan who want a second pair of eyes before fielding.
FOR TEAMS RESEARCHING JAPAN
HOW A PROJECT RUNS
01
Consultation
Complimentary 30-minute
online session.
02
Design and quote
Including method, sample,
schedule, cost.
03
Fieldwork
On the ground, with
remote viewing.
04
Sharing results
With practical experience
and relevant context.
Insights of Japan with kaleidoscope views
With expertise across diverse industries, founder Noriko Nakano brings experience in food, consumer goods, household paper, retail finance, and cosmetics from Japan, the US, and Europe. You receive insights tailored to your business, not generic data.
Tell us about your project in Japan.
A research question, a project brief, or even a hunch that your data needs more depth — share what you have, and we’ll reply within two business days. Happy to talk in English or Japanese.