Aerial Market View of Japan

Collecting locally relevant information while keeping a global perspective

We give you ideas about the Japanese market before going deeper.

Market Research

secondary research

DESK RESEARCH​

Extract insights from existing sources and information in Japan

  • Collect locally available data and information
  • Interpret collected information with a description of the cultural context

FIELDWORK​

Collect glass-roots information in the fields to give you the flavor of places and consumers

Japan street