Decode Sensory Experience
We examine sensory cues in the context of user experience in Japan.
Sensory Insights Research
Sight
Hearing
Smell
Touch
Taste
SENSORY CUES IN CONSUMER EXPERIENCE
Capture sensory cues in consumer experience for sensorial for product designs and marketing communications.
- Qualitative sensory studies, including sensory journey maps and Think-Aloud to identify sensory descriptions
- Quantitative sensory studies, including online diaries to capture sensory cues in product experiences
Trained Sensory Panel Sessions
Offer consumer insights through our local resource network and technology
- Remote and offline sensory training for product designers and sensory panelists
- Facilitate sensory testing and post-test discussions for quick feedback to product designs