Decode Sensory Experience

customer experience
skin feel perception
smell sensation

We examine sensory cues in the context of user experience in Japan.

Sensory Insights Research

Sight

Sight

Hearing

Hearing

Smell

smell

Touch

Touch

Taste

Taste

SENSORY CUES IN CONSUMER EXPERIENCE

Capture sensory cues in consumer experience for sensorial for product designs and marketing communications.

  • Qualitative sensory studies, including sensory journey maps and Think-Aloud to identify sensory descriptions
  • Quantitative sensory studies, including online diaries to capture sensory cues in product experiences

Trained Sensory Panel Sessions

Offer consumer insights through our local resource network and technology

  • Remote and offline sensory training for product designers and sensory panelists
  • Facilitate sensory testing and post-test discussions for quick feedback to product designs