Sensory research in Japan
Sensory research reveals how people feel and experience your product
We partner with organizations that evaluate consumer sensations like texture, skin feel, mouthfeel, and fragrance, blending scientific rigor with Japanese kansei. Our services include forming panels within your company and conducting consumer tests across Japan.
Consumer sensory evaluation versus expert sensory panel: which one is right for you?
“What do consumers feel when using the product?”
Consumer sensory evaluation
Naive consumers evaluate the product under realistic conditions, expressing their feelings through their usage experience. This reveals the factors driving product acceptance and the perceptions that influence their choices.
“What does the product feel like, attribute by attribute?”
Expert sensory panel
Trained sensory panelists assess products based on specific attributes, using calibrated scales to provide objective feedback. This guides developers in creating product profiles and identifying changes in product specifications.
WHAT WE OFFER
Creating and Managing Trained Sensory Panels
Screening for discrimination and verbal ability, lexicon development, and reproducibility and repeatability (R&R) validation at the individual and panel levels. We also assist you with maintaining the panel’s capability and its quality.
Remote Sensory Testing
No sensory booth? We design controlled evaluation conditions in panelists’ homes for training, validation, and test operations without a dedicated facility.
Consumer Sensory Testing
Conducted either in-home or at a central facility, with quantitative measures, qualitative feedback, or both. Trained moderators who can interpret Japanese consumers’ nonverbal cues collect written and verbal responses about the products
Categories we work with
Cosmetics and personal care (we focus on skin feel and texture), household paper products, foods, and beverages. Is there anything else? If human senses can perceive it, it can be evaluated.
HOW A PROJECT RUNS
01
Consultation
Complimentary 30-minute
online session.
02
Design and quote
Including method, sample,
schedule, cost.
03
Fieldwork
On the ground, with
remote viewing.
04
Sharing results
With practical experience
and relevant context.