SERVICES
Start with the question that matters most.
We design our services around the development questions that inform better decisions. By understanding what you need to learn, we can help identify the service that best aligns with your goals.
“What’s happening in this market?”
Market Exploration
Delving into factual information with a focus on contextual translation and immersive market
experiences ensures a comprehensive understanding of the industry landscape.
Before development begins
What do our users need and experience?”
User Insights Research
Culturally adapted interviews, in-context ethnography, and consumer communities. We also provide sensory research services for evaluating prototypes.
Unlock consumer insights by assessing ideas
“What does our product feel like?”
Sensory Research
Custom sensory research tailored to your needs, including descriptive panels, remote testing,
and consumer sensory tests.
Examining human perceptions and consumer emotions in product experience
If your question does not fit neatly into one category, that is often a sign of a thoughtful project. Many engagements benefit from a tailored combination of services, and a free consultation can help clarify the most suitable path forward.
INTEGRATED INTO EVERY PROJECT
Four things are integrated into every project
Contextual Translation
Meaning and cultural context together — never a
literal transcript
Briefing and debriefing
Interactive debriefs across time zones, not
report handoffs
Cultural-adapted approach
Japan-specific guides and protocols for the customization process
Knowledge and skills remaining with you
Practical experience that enhances your research capability and becomes a valuable asset
Services in Action
Sensory
Build a trained sensory panel with no lab
User Insights
A leading-edge online consumer community
Global Localization