We guide you to get insights
Our Japan-based resources pay attention to even small things that can be influential but are overlooked in cross-cultural settings.
There are common human factors behind the different cultural context
“No matter how different any two cultures may appear to be on the surface, they are still created by a human being, and as such have deep similarities.”
– Inazo Nitobe (from BUSHIDO, The Samiurai Code of Japan)
High-context communication in Japan makes it complicated to get useful insights for companies with different cultures. Moreover, straightforward translation often overlooks subtle implications of what people mean to indicate. So, we deep-dive users’ insights and translate them for product and service innovation from market exploration to sensory insights research. Furthermore, we customize our approaches to your needs and requests.
Whether you would like to get more information on what we do, please contact us.