Cultivate insights for a direct path to success in Japan
We aim to help businesses thrive in a diverse world by providing deep cultural understanding, strategic guidance, and Practical Solutions.
Japan Direct Research (JDR) is a Tokyo-based research agency, specializes in user research for product and service innovations. Our clients include Japanese IT companies, consumer goods manufacturers, global research agencies, and foreign companies.
Central Tokyo, where our office is located, is a populous business district with many business and commercial buildings. In addition, this area has historical sites – Imperial Place and Kitanomaru Park give refreshment and relaxation to business people around this business district.
Japan Direct Research Ltd
Chiyoda Platform Square
3-21 Kanda Nishiki-Cho, Tokyo 101-0054
Founder and CEO
Noriko is a founder and CEO of Japan Direct Research, with extended experience in qualitative and quantitative user research for product developments. She also has experience building sensory panels (e.g., Descriptive Analysis Panels and consumer panels) in Japan. Before founding JDR, Noriko worked for Procter and Gamble, Daio Paper, and Shinsei Bank. Until 2018, she worked for L’Oreal Japan as the head of the product evaluation in Japan’s Research & Innovation Center.