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Research notes from Japan
Practical notes on hearing Japanese consumers — methods, market observations, and the story behind JDR. Prefer the fundamentals? Methods & guides →
Seniors – An overlooked market
On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair…
Sensory Workshop with Japanese professionals
On April 26, 2019, around 20 Japanese professionals with different backgrounds participated in our sensory workshop in Tokyo.
Hidden Insights in Kanji
The Japanese government revealed the name of the new nation’s era as “Reiwa (令和)” on April 1. The government says that the English translation of the new era name is “beautiful harmony.”
Seasonal Changes and Japanese Behaviors
Blooming Sakura tells us that spring is coming. The cherry blossom front (桜前線, “Sakura Zensen”) moves across Japan from the south to the north, from February to May.
Personify: Make it Human-Like
“Wow! How cute this bento is!” When you see a bento box of a kindergarten kid, you may find a smiling face on the Onigiri. You can see that the hand-made bento makes the child…
Quietness: No Sound Effects
Japanese gardens are known for their tranquil atmosphere and lack of noise. Although they are quiet, the serene visuals and pleasant aromas have a calming effect on the mind.
Discuss your research needs with us.
Whether you have a research question, a project brief, or just a hunch that your data could go deeper, please feel free to reach out. Happy to talk in English or Japanese.