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Research notes from Japan
Practical notes on hearing Japanese consumers — methods, market observations, and the story behind JDR. Prefer the fundamentals? Methods & guides →
Secondary Research for Business Explorers
CASE STUDY: Secondary research (or desk research) is an effective way to understand existing knowledge at a low cost.
Make Connections in Social Distancing
The COVID-19 pandemic impacted our lives very much during the pandemic period. We tried to find a way to keep connected with people without- or at least minimum human connection while maintaining physical distancing from…
Influence of Majority
In Japan, crowds and reviews influence consumer purchasing decisions. This article explores how majority influence affects choices in physical stores and e-commerce, highlighting the roles of early customers and social networks.
Why Senior Women Love Shopping
Women love to shop. And the women’s love for shopping does not fade by age.
Gaining Insights from Seniors
Interviewing senior people makes us well prepared. When I conducted a one-on-one interview with a woman aged around 65, I had to be in the interview room much ahead of time.
Heterogeneous Generations in Elderly
A couple of days ago, I took a train in the suburb area of Tokyo. It was just before lunchtime, the autumn sun shone sharply through the windows, and all was a little chilly.
Discuss your research needs with us.
Whether you have a research question, a project brief, or just a hunch that your data could go deeper, please feel free to reach out. Happy to talk in English or Japanese.