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Research notes from Japan
Practical notes on hearing Japanese consumers — methods, market observations, and the story behind JDR. Prefer the fundamentals? Methods & guides →
Looks appetizing
Visual appeal significantly shapes food experiences in Japan, influencing taste perception and quality. This article examines how food visuals affect appetite, expectations, purchasing decisions, and overall enjoyment of eating.
Tailoring Global Research Approach
CASE STUDY: Global projects need agile movements. And the time pressure often has international projects employing standardized research tools. We assist global research projects to gather insights from implicit consumer communication without hindering their progress.
Evaluate Sensory Experience with Consumers
CASE STUDY: Are you interested in sensory testing with Japanese consumers? We offer sensory workshops for our clients and sensory tests with consumers to meet their needs.
Creating a Cutting-Edge Consumer Community
CASE STUDY: Recruiting the right people is essential to get high quality from qualitative user research.
Remote Sensory Testing in Consumers’ Homes
CASE STUDY: Requirement of the sensory facility is one of the reasons our clients give up the development of sensory panels. We offered the solution.
Gathering Hidden Insights from User Communities
CASE STUDY: An online consumer community is an efficient way to have consumers discuss relevant topics beyond structured interviews.
Discuss your research needs with us.
Whether you have a research question, a project brief, or just a hunch that your data could go deeper, please feel free to reach out. Happy to talk in English or Japanese.