The Secret Enhancers of Taste

Japanese food

Japanese cuisine, also known as “Washoku 和食” in Japanese, uses locally available ingredients such as fish, vegetables, and rice. What sets Japanese cuisine apart is its use of fresh and fermented ingredients.

Scent Marketing: Smell Influences


After a long day at work, it’s not uncommon to be lured by the delicious scent of grilled chicken on the streets of Izakaya. The source of this aroma is Yakitori-ya, a Japanese restaurant that specializes in charcoal-grilled chicken skewers.

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