Women love to shop. And the women’s love for shopping does not fade by age. One Thursday at 9:30 a.m., I passed by a supermarket and saw five to six women making a line in front of the supermarket. They were all around aged the late 60s to 80s wearing walking shoes. Some people held their shopping carts, and others held mobility aids. “Why do they come early even to wait for opening the supermarket? ” I wondered.
Interviewing senior people makes us well prepared. When I conducted a one-on-one interview with a woman aged around 65, I had to be in the interview room much ahead of time. Then, I prepared my mind for good listening and good observation. “Your respondent is here. Are you ready?” A receptionist told me 10 minutes before the appointment time.
On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair sitting next to me and were talking to each other. “Do you often come to this department store?” asked one woman. “No, the first time in three months. I used to come here for shopping every week when I was young.
On April 26, 2019, around 20 Japanese professionals with different backgrounds participated in our sensory workshop in Tokyo. People came to the sensory workshop with various degrees of sensory research knowledge and industries, such as marketing research agencies, fragrance, and printing companies.