Sweets Japan

Fascination of Food Appearance

You may notice that Japanese sweets satisfy your appetite with various appearances, not volume. Therefore, you can enjoy looking at sweets and eating them with your eyes without worrying about eating them too much if you do not eat them all!

Visuals are some sensory cues for consumers to find good foods to eat. For example, consumers in Japan pick up packaged Sashimi with a bright, firm appearance as fresh fish at the supermarket. They also pick up strawberries with bright red color and glossy appearance as fresh ones when they buy and eat them as fresh fruit. Visuals can be important sensory cues for consumers, especially to find fresh food ingredients to cook and eat.

Sashimi (Japanese raw fish)

Appearance in food is the taste predictor

Before eating, visuals in foods are also crucial for people to get ideas about food tastes before eating. For example, Yakiimo (Japanese grilled sweet potato) is a popular winter snack in Japan. The sweet potato’s moist texture brings fluffy and sweet-tasted.

Sweet potato
Yakiimo (Grilled sweet potato)

Once you eat Yakiimo, you can easily predict the taste of the food by just looking at them the next time.

A variety of colors and shapes of sweets can satisfy our appetite

In Japan, sweets come in endless varieties, with various colors and visually captivating shapes. Moreover, Japanese sweets are small, appealing to the eye and the appetite. This way, you can enjoy looking at and eating them without worrying about overeating.


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