Food: Sensory Entertainer
Food is everywhere in the Japanese media. Food plays a significant role across television, magazines, and social media.
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Sensory
Looks appetizing
Foods in Japan stimulate our multiple senses. Delicious foods have not only good tastes but also good appearance, smells, and texture.
Japanese professionals keen on sensory research
On April 26, 2019, around 20 Japanese professionals with different backgrounds participated in our sensory workshop in Tokyo.
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Quietness: No Sound Effects
Japanese gardens are known for their tranquil atmosphere and lack of noise. Although they are quiet, the serene visuals and pleasant aromas have a calming effect on the mind.
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Sensory Cues in Our Daily Life
Each product also has multiple sensory cues. Using multiple products in a skincare routine provides good facial care and makes the skin comfortable.
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Secret Ingredients
Japanese cuisine, also known as “Washoku 和食” in Japanese, uses locally available ingredients such as fish, vegetables, and rice. What sets Japanese cuisine apart is its use of fresh and fermented ingredients.
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Sounds in Our Daily Lives
Communication is more than speech. This article explores sound’s effects on daily attention and emotions.
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Scent Marketing: Smell Influences
We perceive food taste through smell. Food aromas promote warm, delicious meal choices lures customers.
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