Looks appetizing
Foods in Japan stimulate our multiple senses. Delicious foods have not only good tastes but also good appearance, smells, and texture.
Sensory
Japanese professionals keen on sensory research
On April 26, 2019, around 20 Japanese professionals with different backgrounds participated in our sensory workshop in Tokyo. People came to the sensory workshop with various degrees of sensory research knowledge and industries, such as marketing research agencies, fragrance, and printing companies.
What Quietness Explains
Japanese gardens are known for their tranquil atmosphere and lack of noise. Although they are quiet, the serene visuals and pleasant aromas have a calming effect on the mind.
Enhance Your Experience with Multi-Sensory Cues
It’s enjoyable to tune into Japanese TV food shows that showcase various restaurants and food shops from morning until night. These programs capture the details of the food, including how it appears when eaten.
The Secret Enhancers of Taste
Japanese cuisine, also known as “Washoku 和食” in Japanese, uses locally available ingredients such as fish, vegetables, and rice. What sets Japanese cuisine apart is its use of fresh and fermented ingredients.
Multifaceted Roles of Sound in Our Daily Lives
On a Saturday morning, leftover tasks from Friday evening made me sick. I could not feel relaxed until I finished them up. When I felt irritated, the sound: hooo-hoke-Kyo came outside. It was a singing of Uguisu (Japanese Bush Warbler).
Scent Marketing: Smell Influences
After a long day at work, it’s not uncommon to be lured by the delicious scent of grilled chicken on the streets of Izakaya. The source of this aroma is Yakitori-ya, a Japanese restaurant that specializes in charcoal-grilled chicken skewers.