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Research notes from Japan
Practical notes on hearing Japanese consumers — methods, market observations, and the story behind JDR. Prefer the fundamentals? Methods & guides →
Founder’s Story
My founder story explains how early product development challenges led me to see consumer perception as a vital signal that shaped JDR’s business mission.
Customer Experience Pitfalls
Japanese companies often focus on individual products, but customers remember the entire experience, making seamless cross-channel coordination essential for satisfaction and growth.
Japanese Habits – Static or Changing?
Japan’s traditions draw visitors, but climate change and rising food prices impact daily life. This article explores how consumers adapt frugally, particularly in seasonal clothing and food choices amid soaring rice prices.
Unveiling Creative Insights: Japanese Sensory Panel
Japanese sensory panelists provide rich product evaluations through detailed descriptions that exceed simple ratings. Their insights, shaped by training and product interest, reveal sensory experiences that machines can’t capture.
Food: Sensory Entertainer
Food in Japan provides a captivating sensory experience, showcased in media. This article examines how food presentation affects expectations, satisfaction, gifting choices, and its broader role in daily life.
Art of Handwriting
Japanese culture values handwriting for its sincerity and personality, unlike digital messages. This article explores the importance and challenges of handwriting.
Discuss your research needs with us.
Whether you have a research question, a project brief, or just a hunch that your data could go deeper, please feel free to reach out. Happy to talk in English or Japanese.