Why Senior Women Love Shopping
Women love to shop. And the women’s love for shopping does not fade by age.
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2019
Gaining Insights from Seniors
Interviewing senior people makes us well prepared. When I conducted a one-on-one interview with a woman aged around 65, I had to be in the interview room much ahead of time.
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Heterogeneous Generations in Elderly
A couple of days ago, I took a train in the suburb area of Tokyo. It was just before lunchtime, the autumn sun shone sharply through the windows, and all was a little chilly.
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Seniors – An overlooked market
On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair sitting next to me and were talking to each other.
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Japanese professionals keen on sensory research
On April 26, 2019, around 20 Japanese professionals with different backgrounds participated in our sensory workshop in Tokyo.
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Exploring Hidden Insights in Kanji
The Japanese government revealed the name of the new nation’s era as “Reiwa (令和)” on April 1. The government says that the English translation of the new era name is “beautiful harmony.”
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Seasonal Changes and Japanese Behaviors
Blooming Sakura tells us that spring is coming. The cherry blossom front (桜前線, “Sakura Zensen”) moves across Japan from the south to the north, from February to May.
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Personify: Make it Human-Like
“Wow! How cute this bento is!” When you see a bento box of a kindergarten kid, you may find a smiling face on the Onigiri. You can see that the hand-made bento makes the child smile by looking at and tasting it.
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Quietness: No Sound Effects
Japanese gardens are known for their tranquil atmosphere and lack of noise. Although they are quiet, the serene visuals and pleasant aromas have a calming effect on the mind.
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Sensory Cues in Our Daily Life
Each product also has multiple sensory cues. Using multiple products in a skincare routine provides good facial care and makes the skin comfortable.
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