Desk Research for Exploring Business Opportunities

Desk research with cats

Secondary research (or desk research) is an effective way to understand the existing knowledge at a low cost. Thanks to the internet, we can find information easily online. However, the internet does not always have all the necessary data.  In addition, sometimes, information on the same topic conflicts with each other.   Now, let us explain how we assisted a company that did secondary research for the first time to collect the existing data to kick-off their business. The Context A startup company wanted to know the market overview of the pet care business as the initial step before founding a company. So they tried to get an idea about […]