Looks appetizing
Foods in Japan stimulate our multiple senses. Delicious foods have not only good tastes but also good appearance, smells, and texture.
Insights of Japan
In Search of Human Connections in Social Distancing
When I wake up in the morning, one message keeps coming into my email box. “Zoom Nomi (Drinking party on Zoom) will be tomorrow.
In Search of Human Connections in Social Distancing Read More »
Customer Experience Pitfalls
Customer Experience (CX) and User Experience (UX) attract the interests of businesspeople in Japan. Google “Customer Experience” in Katakana, and you get 50 million search results. User Experience – over 4 million. We also notice that many companies are conducting customer research for their products and services. We recognize that companies are trying to enrich their customers’ experiences.
Influence of Majority
Queuing is a part of Japanese habits. In rush hours, people stand in line to wait for trains to get on. At amusement parks such as Disneyland, people wait for one or two hours to get into popular attractions. Likewise, people are queuing up in front of restaurants or food shops to get in. Queues mean sales growth. My recent experience tells how the first customer attracts more people quickly in Japan.
Why Senior Women Love Shopping
Women love to shop. And the women’s love for shopping does not fade by age. One Thursday at 9:30 a.m., I passed by a supermarket and saw five to six women making a line in front of the supermarket. They were all around aged the late 60s to 80s wearing walking shoes. Some people held their shopping carts, and others held mobility aids. “Why do they come early even to wait for opening the supermarket? ” I wondered.
Gaining Insights from Seniors
Interviewing senior people makes us well prepared. When I conducted a one-on-one interview with a woman aged around 65, I had to be in the interview room much ahead of time. Then, I prepared my mind for good listening and good observation. “Your respondent is here. Are you ready?” A receptionist told me 10 minutes before the appointment time.
Heterogeneous Generations in Elderly
A couple of days ago, I took a train in the suburb area of Tokyo. It was just before lunchtime, the autumn sun shone sharply through the windows, and all was a little chilly. There was plenty of space and free from the rush-hour crush of workers and students.
Seniors – An overlooked market
On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair sitting next to me and were talking to each other. “Do you often come to this department store?” asked one woman. “No, the first time in three months. I used to come here for shopping every week when I was young.
Japanese professionals keen on sensory research
On April 26, 2019, around 20 Japanese professionals with different backgrounds participated in our sensory workshop in Tokyo. People came to the sensory workshop with various degrees of sensory research knowledge and industries, such as marketing research agencies, fragrance, and printing companies.
Exploring Hidden Insights in Kanji
The Japanese government revealed the name of the new nation’s era as “Reiwa (令和)” on April 1. The government says that the English translation of the new era name is “beautiful harmony.”