Japanese culture draws many international travelers. Travel guides emphasize Japanese cuisine, while Japan’s four seasons provide unique experiences. Although traditional customs are often highlighted, two emerging factors are influencing modern Japanese habits.
Japanese Habits – Static or Changing? Read More »
Japanese panelists offer insightful and creative descriptions of various products.
Unveiling Creative Insights: Japanese Sensory Panel Read More »
Food is everywhere in the Japanese media. Food plays a significant role across television, magazines, and social media.
Food: Sensory Entertainer Read More »
The year 2025 began with Happy New Year greetings sent via email and social media. While our communication means a shift towards digital, handwriting remains highly valued in Japan.
Art of Handwriting Read More »
Foods in Japan stimulate our multiple senses. Delicious foods have not only good tastes but also good appearance, smells, and texture.
The COVID-19 pandemic impacted our lives very much during the pandemic period. We tried to find a way to keep connected with people without- or at least minimum human connection while maintaining physical distancing from people outside the home.
Make Connections in Social Distancing Read More »
Customer Experience (CX) and User Experience (UX) attract the interests of businesspeople in Japan. We recognize that companies are trying to enrich their customers’ experiences.
Customer Experience Pitfalls Read More »
Queuing is a part of Japanese habits. In rush hours, people stand in line to wait for trains to get on.
Influence of Majority Read More »
Women love to shop. And the women’s love for shopping does not fade by age.
Why Senior Women Love Shopping Read More »
Interviewing senior people makes us well prepared. When I conducted a one-on-one interview with a woman aged around 65, I had to be in the interview room much ahead of time.
Gaining Insights from Seniors Read More »
