Why Senior Women Love Shopping
Women love to shop. And the women’s love for shopping does not fade by age.
Japanese Consumer Insights
Gaining Insights from Seniors
Interviewing senior people makes us well prepared. When I conducted a one-on-one interview with a woman aged around 65, I had to be in the interview room much ahead of time.
Heterogeneous Generations in Elderly
A couple of days ago, I took a train in the suburb area of Tokyo. It was just before lunchtime, the autumn sun shone sharply through the windows, and all was a little chilly.
Seniors – An overlooked market
On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair sitting next to me and were talking to each other.
Hidden Insights in Kanji
The Japanese government revealed the name of the new nation’s era as “Reiwa (令和)” on April 1. The government says that the English translation of the new era name is “beautiful harmony.”
Seasonal Changes and Japanese Behaviors
Blooming Sakura tells us that spring is coming. The cherry blossom front (桜前線, “Sakura Zensen”) moves across Japan from the south to the north, from February to May.