Gathering Hidden Insights from User Communities
CASE STUDY: An online consumer community is an efficient way to have consumers discuss relevant topics beyond structured interviews.
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Secondary Research for Business Explorers
CASE STUDY: Secondary research (or desk research) is an effective way to understand existing knowledge at a low cost.
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Make Connections in Social Distancing
The COVID-19 pandemic impacted our lives very much during the pandemic period. We tried to find a way to keep connected with people without- or at least minimum human connection while maintaining physical distancing from people outside the home.
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Customer Experience Pitfalls
Customer Experience (CX) and User Experience (UX) attract the interests of businesspeople in Japan. We recognize that companies are trying to enrich their customers’ experiences.
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Influence of Majority
Queuing is a part of Japanese habits. In rush hours, people stand in line to wait for trains to get on.
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Why Senior Women Love Shopping
Women love to shop. And the women’s love for shopping does not fade by age.
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Gaining Insights from Seniors
Interviewing senior people makes us well prepared. When I conducted a one-on-one interview with a woman aged around 65, I had to be in the interview room much ahead of time.
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Heterogeneous Generations in Elderly
A couple of days ago, I took a train in the suburb area of Tokyo. It was just before lunchtime, the autumn sun shone sharply through the windows, and all was a little chilly.
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Seniors – An overlooked market
On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair sitting next to me and were talking to each other.
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Japanese professionals keen on sensory research
On April 26, 2019, around 20 Japanese professionals with different backgrounds participated in our sensory workshop in Tokyo.
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