September 1, 2021

Remote-Sensory Testing in Consumers’ Homes

Body care sensory test

“We want to set up a sensory panel. But we do not have any budgets for building sensory test facilities. We are also worried about covid-19 effects when doing sensory tests….” Indeed, the requirement of the sensory facility is one of the reasons our clients give up the development of sensory panels.

Gathering Hidden Insights from User Communities

Video gamer

An online consumer community is an efficient way to have consumers discuss relevant topics beyond structured interviews. Most online community platforms have machine translation functions, making running consumer studies in multiple countries easy.

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