Tailoring Global Research Method to Fit Japanese Culture
Nowadays, global projects need agile movements. And the time pressure often has international projects employing standardized research tools, even for qualitative research operations.
September 2021
Testing Products with Consumers to Evaluate Sensory Experience
“We heard about Sensory evaluations. But what can sensory evaluations do for our product development? “We answered this question by offering sensory workshops for our clients and sensory tests with consumers to meet their needs.
Creating a Cutting-Edge Consumer Community
Recruiting the right people is essential to get high quality from qualitative user research.
Remote-Sensory Testing in Consumers’ Homes
“We want to set up a sensory panel. But we do not have any budgets for building sensory test facilities. We are also worried about covid-19 effects when doing sensory tests….” Indeed, the requirement of the sensory facility is one of the reasons our clients give up the development of sensory panels.
Gathering Hidden Insights from User Communities
An online consumer community is an efficient way to have consumers discuss relevant topics beyond structured interviews. Most online community platforms have machine translation functions, making running consumer studies in multiple countries easy.
Desk Research for Exploring Business Opportunities
Secondary research (or desk research) is an effective way to understand existing knowledge at a low cost. Thanks to the internet, we can find information easily online.