Interests in Sensory Research among Japanese Professionals

Sensory workshop

On April 26, 2019, around 20 Japanese professionals with different backgrounds participated in our sensory workshop in Tokyo.People came to the sensory workshop with various degrees of sensory research knowledge and industries such as marketing research agencies, fragrance, and printing companies. One participant said, “I do not know what sensory research is, but it sounds interesting!” Another person said, “I have been doing consumer research, but I would like to learn more about sensory evaluations.”However, the participants had one common purpose: they wanted to know more about sensory evaluations and sensory research. Basics of Sensory Evaluations, First We went through the basics of sensory evaluations in the workshop, such as sensory […]