Interests in Sensory Research among Japanese Professionals

Sensory workshop

On April 26, 2019, around 20 Japanese professionals with different background came to to participate in our sensory workshop in Tokyo.     People came to the sensory workshop with various degree of sensory research knowledge, and various industries such as marketing research agencies, fragrance and printing companies. One participant said, “I do not know what is sensory research, but it sounds interesting!” Another person said, “I have been doing consumer research, but I would like to learn more about sensory evaluations.”      However, the participants had one common purpose: they wanted to know more about sensory evaluations and sensory research. Basics of Sensory Evaluations, First In the workshop, we went through the […]