Culturally-Tailor Global Interview Approach

online interview

Nowadays, global projects need agile movements. And the time pressure often has international projects employ standardized research tools, even for qualitative research operations. However, standardized research tools do not always capture subtle and non-verbal communications in a high-context culture like Japan. We helped a global research project capture insights from implicit consumer communications without slowing down the move for their project. The Context A global company wanted to conduct consumer interviews to get insights into how consumers use personal hygiene products. They have already undertaken consumer interviews in Europe and United States. They tried to understand the current habits of users and test the potentials of their prototypes. The Challenges […]