Sensory Testing with Consumers
“We heard about Sensory evaluations. But what can sensory evaluations do for our product development?“ We answered this question by offering sensory workshops for our clients and sensory tests with consumers to meet their needs. The Context Our client, a consumer goods company, wanted to assess how consumers perceive facial tissue papers and what improvements their products needed to win against the competitors in the Japanese market. The Challenges #1. Interests in sensory testing, but no experiences First, the client asked us what sensory testing can do for their product development. They were interested in sensory testing because consumer surveys and focus group interviews did not direct what characteristics in […]