Why Senior Women Love Shopping
Women love to shop. And the women’s love for shopping does not fade by age.
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#Japanese elderly
Gaining Insights from Seniors
Interviewing senior people makes us well prepared. When I conducted a one-on-one interview with a woman aged around 65, I had to be in the interview room much ahead of time.
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Heterogeneous Generations in Elderly
A couple of days ago, I took a train in the suburb area of Tokyo. It was just before lunchtime, the autumn sun shone sharply through the windows, and all was a little chilly.
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Seniors – An overlooked market
On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair sitting next to me and were talking to each other.
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