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Influence of Majority

Crowd in front of a shop

In Japan, crowds and reviews influence consumer purchasing decisions. This article explores how majority influence affects choices in physical stores and e-commerce, highlighting the roles of early customers and social networks.

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Secret Ingredients

Japanese food

Japanese cuisine, also known as “Washoku 和食” in Japanese, uses locally available ingredients such as fish, vegetables, and rice. What sets Japanese cuisine apart is its use of fresh and fermented ingredients.

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