Secret Ingredients
Japanese cuisine, also known as “Washoku 和食” in Japanese, uses locally available ingredients such as fish, vegetables, and rice. What sets Japanese cuisine apart is its use of fresh and fermented ingredients.
Sensory Research
Sounds in Our Daily Lives
Communication is more than speech. This article explores sound’s effects on daily attention and emotions.
Scent Marketing: Smell Influences
The delightful scents of sizzling yakitori on bustling evening streets and the sweet aroma of taiyaki play a significant role in influencing appetite and food choices in Japan. This article examines how aromas shape taste perception, enhance food marketing, and impact quality judgments. It also emphasizes that taste and appearance are equally important in culinary experience.