Blog – Japan Direct Research

Assorted of dark, white and milk chocolates

Food: Sensory Entertainer

Food is everywhere in the Japanese media. When I turn on the TV in the morning, I often see programs showcasing local delicacies and dishes made from regionally sourced ingredients. Evening news programs highlight various restaurants and their offerings, featuring entertainers who cook or visit these establishments. TV personalities and reporters savor delicious food on camera, creating an engaging viewing experience. One program compared the rich Hakata ramen from Kyushu to the lighter Kitakata ramen from Fukushima. Food plays a significant role across television, magazines, and social media. Food Showcase on Instagram Social media users often share daily photos of their meals and treats. One of my friends recently posted […]

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Art of Handwriting

The year 2025 began with Happy New Year greetings sent via email and social media. Unlike in previous years, we received no New Year’s postcards this time. Many companies and individuals have stopped sending postcards because of the rising cost of postage, which has increased from 63 yen to 85 yen per card. While an extra 20 yen may not seem like a significant issue if you’re sending just one or two postcards, it becomes more burdensome when we are sending a hundred, resulting in an additional cost of 2,200 yen. Sending New Year’s greetings via email has become a more cost-effective choice. Japanese calligraphy lessons for beautiful handwriting While

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New Year Greetings for 2025

Happy New Year 2025! As we welcome the new year, we want to express our gratitude to our clients and partners for their unwavering support. The coming year brings new opportunities and challenges, and we look forward to collaborating on this journey. We are committed to delivering excellence and innovation in all that we do. Wishing you prosperity, good health, and resilience in pursuing your goals. Let’s make 2025 a year of growth and success! Best regards, Japan Direct Research Team

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Looks appetizing

Foods in Japan stimulate our multiple senses. Delicious foods have not only good tastes but also good appearance, smells, and texture.

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Tailoring Global Research Method to Fit Japanese Culture

Nowadays, global projects need agile movements. And the time pressure often has international projects employing standardized research tools, even for qualitative research operations.

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Testing Products with Consumers to Evaluate Sensory Experience

“We heard about Sensory evaluations. But what can sensory evaluations do for our product development? “We answered this question by offering sensory workshops for our clients and sensory tests with consumers to meet their needs.

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Creating a Cutting-Edge Consumer Community

Recruiting the right people is essential to get high quality from qualitative user research.

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Remote-Sensory Testing in Consumers’ Homes

“We want to set up a sensory panel. But we do not have any budgets for building sensory test facilities. We are also worried about covid-19 effects when doing sensory tests….” Indeed, the requirement of the sensory facility is one of the reasons our clients give up the development of sensory panels.

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Gathering Hidden Insights from User Communities

An online consumer community is an efficient way to have consumers discuss relevant topics beyond structured interviews. Most online community platforms have machine translation functions, making running consumer studies in multiple countries easy.

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Desk Research for Exploring Business Opportunities

Secondary research (or desk research) is an effective way to understand existing knowledge at a low cost. Thanks to the internet, we can find information easily online.

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