Uncover the hidden gems of customer experience

User Insights Research in Japan

Discover valuable insights to enhance customer experience with our research approach, capturing explicit and implicit user feedback to drive meaningful engagement.

Briefing and Debriefing: Strategy for Effective Communication in a Cross-Cultural Context

  • Research briefing sessions
    • Actively participate in the briefing sessions to ensure the research objectives, timing, and expected outcomes.
    • Suggest and tailor the research methods to meet the objectives as needed
  • Debriefing sessions
    •  Just after the fieldwork, quickly debrief notable observations and findings.
Debriefing session
User interview

Uncovering Hidden Insights: The Power of Observational, Interview, and Contextual Analysis

  • Ethnographic Research
    • In-home visit of the user’s site to understand the user’s environment
  • Interviewing users
    • Personal or group interviews, either on-site or online
  • User community board
    • Moderating online discussions among users

Presenting Insights That Matter: Transforming Findings into Actionable Business Intelligence

  • Gain research findings in the user’s context and interpret them in the context of your culture
  • Ensure the quality of findings is free from biases and errors
  • Be flexible with communicating the findings with you. We are open to interactive sharing sessions.
Presentation

Please note that we do not recruit participants for user research. However, we are happy to guide you through local recruitment agencies and coordinate the process according to your preferences.

Have any questions?
We are always open to discussing your business, new projects, creative opportunities, and how we can help you.
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