Seniors – An overlooked market

Japanese senior

 “You look young!” On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair sitting next to me and were talking to each other. “Do you often come to this department store?” asked one woman. “No, the first time in three months. I used to come here for shopping every week when I was young. I am too old now.” said another woman. Then, the woman nodded and asked, “I see. how old are you?” “I am 90 years old.” “Wow, you look so young! I […]