Seniors – An overlooked market

healthy elderly

On a Saturday afternoon, I sat down on a chair at the entrance of a department store to rest my tired legs after shopping. At the entrance, there were two elderly women with silver hair sitting next to me and were talking to each other.

Hidden Insights in Kanji

Reiwa

The Japanese government revealed the name of the new nation’s era as “Reiwa (令和)” on April 1. The government says that the English translation of the new era name is “beautiful harmony.”

Seasonal Changes and Japanese Behaviors

Sakura

Blooming Sakura tells us that spring is coming. The cherry blossom front (桜前線, “Sakura Zensen”) moves across Japan from the south to the north, from February to May.

Personify: Make it Human-Like

Bento

“Wow! How cute this bento is!” When you see a bento box of a kindergarten kid, you may find a smiling face on the Onigiri. You can see that the hand-made bento makes the child smile by looking at and tasting it.

Quietness: No Sound Effects

Japanese garden

Japanese gardens are known for their tranquil atmosphere and lack of noise. Although they are quiet, the serene visuals and pleasant aromas have a calming effect on the mind.

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