ABOUT US
Japan Direct Research
Japan Direct Research (JDR) is a Tokyo-based research agency specializing in user research for product and service innovations. Our extensive client base comprises Japanese IT companies, consumer goods manufacturers, and global companies.
Specialized Research
Global Innovation in Mind
Client-Centric Solutions
OUR OFFICE
Japan Direct Research Ltd
Chiyoda Platform Square
3-21 Kanda Nishiki-Cho, Tokyo 101-0054 Japan
Our office is in central Tokyo, a busy business district with commercial buildings. The area also includes historical sites like the Imperial Palace and Kitanomaru Park, which offer businesspeople relaxation.
Noriko Nakano
Founder and CEO
Noriko is the founder and CEO of Japan Direct Research. She has extensive experience in qualitative and quantitative user research for product development and has built sensory panels in Japan. Before founding JDR, Noriko worked for Procter and Gamble, Daio Paper, and Shinsei Bank. Until 2018, she worked for L’Oreal Japan as the head of product evaluation in Japan’s Research & Innovation Center.