Customer Experience Pitfalls
Customer Experience (CX) and User Experience (UX) attract the interest of businesspeople in Japan. We recognize that companies are trying to enrich their customers’ experiences.
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Japanese Habits – Static or Changing?
Japanese culture draws many international travelers. Travel guides emphasize Japanese cuisine, while Japan’s four seasons provide unique experiences. Although traditional customs are often highlighted, two emerging factors are influencing modern Japanese habits.
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Unveiling Creative Insights: Japanese Sensory Panel
Japanese panelists offer insightful and creative descriptions of various products.
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Food: Sensory Entertainer
Food is everywhere in the Japanese media. Food plays a significant role across television, magazines, and social media.
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Art of Handwriting
The year 2025 began with Happy New Year greetings sent via email and social media. While our communication means a shift towards digital, handwriting remains highly valued in Japan.
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Looks appetizing
Foods in Japan stimulate our multiple senses. Delicious foods have not only good tastes but also good appearance, smells, and texture.