OUR RESEARCH SPECIALITIES
Sensory ResearchSensory cues such as smells, touches, and tastes have impacts on consumer perceptions of brands as well as usages of products and services. While the senses are subtle, they influence moods, attitudes, and memories of consumers. We offer qualitative and quantitative sensory research services that allow you to decode perceptions of Japanese consumers.
Scientific ApproachWe use scientific approaches including Design of Experiments (DOE) and Quality Function Deployment (QFD) to transform qualitative consumer perceptions into design parameters to deploy perceived qualities of products and services. Our scientific approaches can be used not only for specific products and services but also for branding strategies. We capture and decide even non-verbally expressed emotions and perceptions with technological specialists.
Decoding High-Context CommunicationsContext is important in communication. The same is true with consumer research. Consumers in high-context cultures, such as Japanese, have a lot of unspoken information, which is implicitly transferred during communication. We team up with qualitative and quantitative research specialists who are capable of the most appropriate research techniques to translate them into the explicit code in the global context.