Decode Sensory Experience

customer experience
skin feel perception
smell sensation

We offer examine multiple sensory cues in the context of user experience in Japan.

Sight

Sight

Hearing

Hearing

Smell

smell

Touch

Touch

Taste

Taste

Customer Sensory Research

  • Qualitative sensory studies among consumers, including in-depth interviews in the context of user experience, focus groups, and interactive workshops 
  • Quantitative sensory studies among consumers including hall tests and home use tests

Building Sensory Evaluation Capabilities

  • Sensory training and workshops for product developers and designers
  • Creation and training of internal sensory panels in Japan
  • Development of sensory evaluation protocols 

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